However, various binge-streamers use a VPN to circumvent these geo-restrictions and make the most of their Netflix subscription in Japan. So, for instance, a show that might be available in the US might not be available in Japan. So Netflix has to be able to show the creators that they are trying to play by the rules and block people from watching stuff they're not supposed to have access to, in stead of being happy they basically get to offer customers a bunch of stuff Netflix itself isn't paying for through a loophole.The content library of Netflix changes according to your location. If there's a demand for their show to be watched in other regions they deserve to be compensated for it by Netflix, and they aren't. When people sneak in through VPNs to watch shows that are not paid for in their region, of course the show creators are bummed out. Netflix has only paid to be able to show it there. That's why a lot of shows or movies are only available in certain regions. So in a way, the old model fundamentally works against how consumers consume now, so pirating will continue being an issue and region blocking will continue to being an annoyance rather than creating a new model that works better for everyone.probably need a few more decades for a younger demo to be charge.Ĭreators sell the rights to their shows to Netflix for specific regions.įor instance, not everyone around the globe will want to watch Dutch romcoms, and it doesn't make sense for Netflix to pay to broadcast it everywhere, so Netflix only buys the rights to show that romcom in the Netherlands. Becomes further complicated when you have some foreign market tv stations that are buying it and others they aren't, add in X period of time exclusivity deals (eg Game of Thrones in Australia had exclusivity to a crap cable channel.largely the sole reason Australia was a the per capita main pirate of the show in the earlier seasons, no good legal option). Partly this is because of live tv services and such, ie a USA show goes to netflix in Australia a few hours after it airs in the USA, in the USA it likely has exclusive rights to be streamed on whatever TV network streaming service is connected to the channel it aired on, while in Australia no TV channel is interested in buying it. Instead of doing a model like spotify where a stream = X amount to the content creator, they buy rights to stream by region. If there's a demand for their show to be watched in other regions they deserve to be compensated for it by Netflix, and they aren't.So Netflix has to be able to show the creators that they are at least trying to play by the rules and block people from watching stuff they're not supposed to have access to, in stead of it looking like they're happy they basically get to offer customers a bunch of stuff Netflix itself isn't paying for through a loophole.Įssentially tv/movie streaming is still based around the old region and distribution rights. Netflix has only paid to be able to show it there.When people sneak in through VPNs to watch shows that are not paid for in their region, of course the show creators are bummed out. I'm certainly cancelling mine if this is not resolved by next month.Ĭreators sell the rights to their shows to Netflix for specific regions.For instance, not everyone around the globe will want to watch Dutch romcoms, and it doesn't make sense for Netflix to pay to broadcast it everywhere, so Netflix only buys the rights to show that romcom in the Netherlands.That's why a lot of shows or movies are only available in certain regions. maybe they recently signed a contract with a major rights holder that included the provision that they institute draconian anti-VPN policies, but if so then that was a bad business move because in the end it will ultimately cost them money through cancelled subscriptions. That doesn't apply for netflix so I don't know what their rationale here is. Amazon Prime at least sells and rents movies and can make the argument that the use of VPNs on Prime Video directly affects their sales. I don't know what they stand to benefit from going all-in on VPN blocking. They need to show the rights holders that they are making a good faith effort to keep everything compliant, however obviously Netflix benefits from doing the bare minimum in this regard as they technically are fulfilling the terms of the broadcast rights arrangements by making an effort to stop VPNs, but by not going overboard with it they can simultaneously make their product a better value proposition for users and have the best of both worlds.
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